DOMINO's Pizza International Inc.

The case begins with a short history of Domino's Pizza since it was created in 1960. After a brief description of the pizza industry, it presents in some detail the main aspects of Domino's organization and operations, in particular its franchise systems...
The case then provides information on Domino's international expansion. While the company appears to have been extremely successful in some countries (such as Japan, Mexico, the UK, etc....) it has also failed in others (Germany, Spain, France, the Czech Republic...) and top management don't clearly understand what determines success or failure....

- Diagnosize the international expansion of DP
- Identify the success factors

International business - Branch Industry - Organization and operations - Franchise systems - Success factors - International expansion.

Executive MBA

Food Industry

The 15 minute long video provided with this case presents testimony from three of the main actors of the internationalization of Domino's Pizza. One of Domino's Pizza executives + two master franchisees, respectively from Japan and Taiwan.
French version also available : G0858 a well as a condensed version of the case.

Année de la problématique : 1996

Livraison : Livraison du CD-Rom/DVD/Vidéo par voie postale

Nombre de pages : 18 avec 5 page(s) annexe(s)

Temps d'utilisation : plus de 3 heures

Code du secteur d'activité : 15 - Industries alimentaires