PATATAM: Responsible Fashion and Circular Economy

Eric Gagnaire, co-founder of Patatam, a buyer and seller of second-hand clothes, speaks about his career and his view of the French second-hand fashion market.

His approach is supplemented by a presentation:

- on the circular economy - the new driver of fashion ;
- trends in second-hand fashions ;
- the development of the start-up Patatam, specializing in environmentally-responsible cross-channel commerce.

These different elements help learners make business analyses and recommend sustainable online and offline development strategies.

The main purpose of this case study is to educate students and managers on :

- The facts about collaborative consumption, the circular economy, the growth of second-hand fashion, and distribution 4.0 (Badot et al, 2018) ;
- Strategic analysis ;
- How to synthesize data, make recommendations, take measurements and make decisions.

- Collaborative consumption - Fashion - Circular economy - Channelization - Environmental responsibility - Increasing resource efficiency

Undergraduate (from 1st to 3rd cycle, depending on specialisation) and continuing education (executive). Audiences studying sustainable development and environment, management, strategy, marketing, e-business, distribution, logistics.

Trade/Fashion/Textile - circular economy

- PPT: Debriefing (11 slides)

Année de la problématique : 2020

Livraison : Livraison par lien de téléchargement

Nombre de pages : 8 avec 2 page(s) annexe(s)

Temps d'utilisation : 1h30 (Peut s'animer sur une session de 1H30 à 3H00)

Code du secteur d'activité : 17 - Industrie textile