D.W.Y.T(Do Waste Your Time): Time to internationalize*

*Best Case in International Management Atlas-AFMI 2020

Founded in 2017 in Lyon, Do Waste Your lime (DWYT) is the first French start-up company to design, manufacture and sell customizable wooden watches.The company,whose sales reached €150,000, employs five people full time. The start-up's products are primarily distributed through its concept store, through online sales and at jewelry shops via a network of distributors.They are aIso offered to companies and local authorities as personalized promotionalitems. DWYT selis its watches mainly in France (90%) as weil as abroad (10%),notably in Benelux and Japan.
DWYT has decided to grow internationally with a focus on two types of markets, more specifically (1) developed markets whose clientele is sensitive to environmental concerns and (2) emerging markets with a growing middle class.Students have to help the company develop its business internationally.

The case objectives involve:
(1) analyzing the diversification of products and markets of a French start-up, from the time it was founded to today:
- understanding how the entrepreneur's personallty and internationalorientation influence the strategie choices made in terms of international development.
(2) understanding the challenges stemming from the multi-nationalization of a start-up:
- carrying out a strategie assessment (strengths/weaknesses,opportunlties/threats)
- examining the international development process
- choosing target markets based on pre-established criteria and a mix of methods (quantitative and qualitative)
- Making recommendations regarding the company's future direction in terms of products and markets.

CSR - Craft arts - Made in France - Entrepreneurship - lnternationalization - Start-up

Etudiants en Licence, Master et Mastère
MBA, Executive MS, Cadres, Dirigeants

Watches, Jewelry

- PPT: Debriefing (42 slides)

Année de la problématique : 2020

Livraison : Livraison par lien de téléchargement

Nombre de pages : 12

Temps d'utilisation : plus de 3 heures

Code du secteur d'activité : 33 - Fabrication d'instruments médicaux, de précision, d'optique et d'horlogerie