Wyes : Pioneering Assistive Technology Conception via Jugaad, Ergonomics, and Design
Référence :
KEDGE-EC-005(GB)
Langue
Type
Etude de cas
Sous-catégorie
ENTREPRENEURIAT/CREATION D'ENTREPRISE
Collection
KEDGE Business School
Campus
Auteur(s)
Résumé
Wyes is a biotech start-up. It has invented connected eyewear to harness the eye movements of patients "walled up in their own bodies" to restore their ability to communicate and socialize. Wyes was designed for and with patients. This case study shows how the Wyes First offering was designed around a combination of successive approaches necessary to arrive at a final solution perfectly adapted to the real needs of this disabled and excluded population. It is structured in 2 parts. The first part highlights the search for balance between technologies and the desire to put the patient first, rather than the technology race. It shows how jugaad framed the project, and the need to structure the design process using low-tech ergonomics. The second part focuses on making sense of the Wyes First offer. It shows how these 3 engineers managed to perfect the design by combining 4 design approaches (frugal, inclusive, circular and UX design) so that the offer was perfectly adapted to this specific context and to the real needs of this segment.
Objectifs pédagogiques
The pedagogical objectives of the case are defined from the approach of the design process of the offer of the start-up Wyes:
- Discover and respond to the real needs and difficulties faced by people with specific disabilities (paralysis): their illness affects their motor skills and therefore their ability to communicate;
- Learn to analyze a complex situation, generally unknown or known only to the people concerned, which requires a real appropriation of the particularity of the context in order to develop a techno-inclusive device;
- Understand the need to innovate and mobilize design methods that focus on the patient rather than the technology, even if you do not have full mastery of the latter;
- Work in a collaborative mode, drawing on collective intelligence and creating an environment conducive to constructive exchange: critical discussion, empathetic attitude, common objective and collective decision-making;
- Stimulate participants' thinking around the combination of several design approaches, extracting best practices to exceed designers' and users' expectations.
- Discover and respond to the real needs and difficulties faced by people with specific disabilities (paralysis): their illness affects their motor skills and therefore their ability to communicate;
- Learn to analyze a complex situation, generally unknown or known only to the people concerned, which requires a real appropriation of the particularity of the context in order to develop a techno-inclusive device;
- Understand the need to innovate and mobilize design methods that focus on the patient rather than the technology, even if you do not have full mastery of the latter;
- Work in a collaborative mode, drawing on collective intelligence and creating an environment conducive to constructive exchange: critical discussion, empathetic attitude, common objective and collective decision-making;
- Stimulate participants' thinking around the combination of several design approaches, extracting best practices to exceed designers' and users' expectations.
Mots-clés
Low-tech; jugaad; ergonomic design; frugal design; inclusive design; circular design; UX design; impact start-ups; committed start-ups
Public
- Students of bachelor's and master's degrees from Business Schools, and/or students in engineering curriculum students and/or students on a double degree in Engineering-Management;
- All audiences, in initial training, continuing education or in the form of a seminar, interested in designing an offer addressed to a specific target group in a context constrained by the optimization of resources and time, as well as the minimization of costs;
- Entrepreneurs and designers who seek to perfect the attributes of an offer oriented towards simplicity, flexibility, accessibility in a desire for equity of use, universality and sustainability. H2
- All audiences, in initial training, continuing education or in the form of a seminar, interested in designing an offer addressed to a specific target group in a context constrained by the optimization of resources and time, as well as the minimization of costs;
- Entrepreneurs and designers who seek to perfect the attributes of an offer oriented towards simplicity, flexibility, accessibility in a desire for equity of use, universality and sustainability. H2
Secteur d'activité
Application software publishing
Caractéristiques particulières
Dururation: 3 to 6 hours.Case accompanied by a workbook for learners, case resolution slideshow. "Red thread" case, examination case, synthesis case.
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Année de la problématique :
2025
Livraison :
Livraison par lien de téléchargement
Nombre de pages :
15
Note pédagogique :
Oui (17 pages)
- incluse
Montant :
Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Licence :
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.
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Produits pédagogiques liés ...
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KEDGE-EC-005
Etude de cas
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Wyes : la start-up biotech qui conjugue jugaad, ergonomie et design dans la conception de l'offre |
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