The Freevolution: The case of Free, the French telecoms company

This case is about the strategies in the mobile phone contract market as companies try to increase their share of customers in a saturated and stagnant market. The case considers the telecommunications market and the mobile phone market in France and focuses on Free. The company strategy and industry are discussed.

- Analyse company strategy.
- Analyse the environment and industry.
- Identify market segments.

Strategy - Marketing - Telecoms

Business schools, universities, universités
Further education

Telecoms

- Examen case
- PPT: Debriefing (33 slides)
- PPT: Debriefing with notes for teachers (33 slides)

Année de la problématique : 2020

Livraison : Livraison par lien de téléchargement

Nombre de pages : 10 avec 12 page(s) annexe(s)

Temps d'utilisation : 3h00

Code du secteur d'activité : 64 - Postes et télécommunications