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The big squeeze: Orange and the challenge of mobile phone take-back

Mobile phones are a part of everyday life to many, and sales continue to grow. Questions remain however about the disposal of end of life phones, with many users storing unused phones. End of life phones hold value and can be repaired and resold or recycled to extract precious metals. In France, Orange are market share leaders in a highly competitive market. They currently collect and buy used mobile phones, but seek to increase their collection rates from 15% to 30% by 2020. Focus on the Orange collection schemes, their strategy and marketing.
Objectifs pédagogiques
- To illustrate circularity as an integral part of consumption systems.
- To demonstrate the critical contribution of technology users to the circularity of goods and material, as well as to corporate sustainability objectives.
- To explicate the need for actions that contribute to sustainability performance to be part of business as usual in organisations.
Strategy - Marketing - Sustainability - Mobile phones
Business schools, universities, executive education
Secteur d'activité
Caractéristiques particulières
- PPT: debriefing to project for students and commented debriefing for trainers (43 slides)
Livraison par lien de téléchargement
10 avec 14 page(s) annexe(s)
3h00 (3 to 4 hours)
64 - Postes et télécommunications
Oui (14 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
* Usage illimité pour un campus sans limite de nombre d'étudiants.