The case explores how brands can integrate virtual reality (VR) technologies into social media strategies to create immersive campaigns. Framed around Tesla's ambition to transport customers into their virtual world, the case challenges students to design an immersive campaign that connects physical customer touchpoints with digital extensions using VR. Students analyze how VR technologies can transform customer awareness into advocacy along the 5A journey when combined with social media while considering technological and adoption barriers. The case provides a framework that can be applied beyond Tesla to industries such as fashion, tourism, or sports, making it a resource for courses on digital marketing, innovation, or experiential branding.
This case is a fictional teaching case inspired by publicly available information about Tesla. It is not based on internal company data and has not been developed in collaboration with, or endorsed by, Tesla.