Sosh, a 100% digital subsidiary of the Orange Group launched in 2011, is a key player in the segment of competitively priced, commitment-free mobile and internet packages.
In 2024, Sosh enjoyed a sales dynamic that contributed to the Orange Group's performance. The brand recruited over 100,000 new mobile customers, helping to stabilize fixed-line subscriber losses and boost Orange France's sales to 44.1 billion euros, up 0.3% year-on-year.
Benefiting from the reputation of Orange, the historic leader in telecommunications with 298 million customers in 26 countries and 137,000 employees, Sosh is also acclaimed by consumers, ranking at the top of the 2024 telecoms satisfaction barometer alongside RED by SFR. According to the survey, customers particularly appreciate the transparency of pricing, the quality of the Orange network and the simplicity of the offers. Sosh embodies a dynamic, innovative and customer-focused brand, capable of meeting the expectations of a constantly evolving market.
Since foreigners or people of foreign origin represent 10% of the French population, half of whom are from Africa , Sosh is launching the "extra" offer designed to meet the specific needs of this clientele, particularly in terms of international communications and flexibility.
In a saturated competitive environment and faced with the diversification of digital uses, Sosh is calling on digital marketing students for a strategic consulting assignment to strengthen its online presence among the target African diaspora.
The video brief, hosted by Sosh's operational marketing manager (conquest department), details this mission. The main objective is to propose, based on a digital audit, strategic recommendations and innovative action plans to optimize Sosh's digital strategy aimed at marketing its "extra" offer to the African diaspora target.
The brief's video format and Sosh's real-life problem make this case particularly relevant for students immersed in digital uses aimed at a specific target audience.