- give a concrete illustration of the international acquisition of a small family business in a Western country by a big group from an emerging country
- push participants to analyse the main international business -issues at stakes
- benchmark the case of Moteurs Baudouin with other cases of acquisition, and particularly Chinese acquisitions in Western countries
- assess the acquired knowledge of the different cultures involved, and the main intercultural management tools and concepts
- the know-how that can be assessed or taught through this case study is of different types: analytic know-how in terms of analysis of a complex situation, with different types of actors, different motivations and different contexts; capacity of abstraction; contextual understanding, and critical analysis in order to evaluate the Moteurs Baudouin acquisition as a model for other kinds of organizations; creative know-how, in the form of creativity and research in order to propose solutions to overcome difficulties and improve the potential weaknesses of the Moteurs Baudouin situation; and evaluative know-how, proposed as the participants' capacity to assess the intercultural situation through the usual proposed tools and concepts

international business, intercultural management, cultural differences, standardization/adaptation, motivations, international acquisitions, international marketing, international distribution, brand management

This case could be used at the undergraduate and graduate levels as an illustration in Intercultural Management classes, as well as in International Business courses. It could also be used as an intercultural preparation for future expats, or intercultural training for executives who experience or have experienced expatriation. Depending on the type of class, various combinations of the thematic questions could be used.

Manufacture of engines and turbines, except aircraft, vehicle and cycle engines

- presentation of the company PPT
- video
- examination case ("cas à tiroirs"), multiple use: illustrations, short exercises, short cases, longitudinal case, examination case