Morphée: A unique marketing strategy to deliver success in the wellness market

The wellness market is witnessing rapid growth around the world, as are those for sleep and meditation. In serving these overlapping and complementary markets, Morphée has chosen a unique positioning and marketing strategy to meet the varied needs of its different target customers (adults, children, companies). The Aix-en-Provence-based company's growth has been spectacular in its few years of existence, with regular product launches supported by successful communication campaigns. Beyond an effective marketing mix, the Morphée brand has secured strong customer loyalty amongst a diverse community of users.

- Understanding a niche market and its peculiarities
- Marketing strategy analysis of a company in this market:
-- set goals
-- define the company's target segments and positioning
-- develop a marketing mix programme
-- create a brand strategy
- Develop and formulate recommendations to improve awareness of the Morphée brand

Sleep and Wellness Market, targets, positioning, marketing mix, communication, brand

Business schools, universities

Other sundry specialized retail sale

Debriefing PPT : 14 slides

Année de la problématique : 2023

Livraison : Livraison par lien de téléchargement

Nombre de pages : 11 avec 1 page(s) annexe(s)

Temps d'utilisation : plus de 3 heures (3 to 4 hours)

Code du secteur d'activité : 52 - Commerce de détail et réparation d'articles domestiques