Micromobility in France

This case study presents the new modes of urban mobility known as micro-mobility, which have become widespread in France and the rest of the world since the beginning of the 21st century.

These modes of transport take a variety of forms, including bicycles, scooters and mopeds, whether electrically assisted or not. One of the key features of these micro mobility vehicles is that they are most often shared, rather than owned outright. The uses, operating modes and potential problems posed by these new modes of mobility are presented and analyzed.

This case provides an opportunity to participants to be exposed to the main elements, challenges and opportunities of micro-mobility in France. It is intended to focus on the following elements:
- Strengthening the strategic analytical skills of the participants to assess an industry with an uncertain outlook.
- Developing a better understanding of the challenges for micro-mobility in France.
- Understanding the uses and the objectives of strategic analytical tools and techniques such as the SWOT and the business model canvas.
- Understanding and practicing the strategic decision-making process of entrepreneurs

Strategy, Innovation, Micromobility, Sustainability, Entrepreneurship

Undergraduate, Postgraduate, MBA, and Executive Education

Renting and leasing of recreational and sports goods

Année de la problématique : 2023

Livraison : Livraison par lien de téléchargement

Nombre de pages : 10 avec 3 page(s) annexe(s)

Temps d'utilisation : 3h00

Code du secteur d'activité : 71 - Location de véhicules, machines et équipements