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Micromobility in France

This case study presents the new modes of urban mobility known as micro-mobility, which have become widespread in France and the rest of the world since the beginning of the 21st century.

These modes of transport take a variety of forms, including bicycles, scooters and mopeds, whether electrically assisted or not. One of the key features of these micro mobility vehicles is that they are most often shared, rather than owned outright. The uses, operating modes and potential problems posed by these new modes of mobility are presented and analyzed.
Objectifs pédagogiques
This case provides an opportunity to participants to be exposed to the main elements, challenges and opportunities of micro-mobility in France. It is intended to focus on the following elements:
- Strengthening the strategic analytical skills of the participants to assess an industry with an uncertain outlook.
- Developing a better understanding of the challenges for micro-mobility in France.
- Understanding the uses and the objectives of strategic analytical tools and techniques such as the SWOT and the business model canvas.
- Understanding and practicing the strategic decision-making process of entrepreneurs
Strategy, Innovation, Micromobility, Sustainability, Entrepreneurship
Undergraduate, Postgraduate, MBA, and Executive Education
Secteur d'activité
Renting and leasing of recreational and sports goods
Livraison par lien de téléchargement
10 avec 3 page(s) annexe(s)
71 - Location de véhicules, machines et équipements
Oui (11 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
* Usage illimité pour un campus sans limite de nombre d'étudiants.

Produits pédagogiques liés ...

Etude de cas
La micromobilité en France