- Understand how the wind power sector operates, be able to identify the role of the different players in the sector and take into account their expectations.
- Make a decision regarding the relevance (or not) for the company to enter this new market, i.e. the wind power sector.
- Use the SWOT matrix to analyse the situation of the company and to evaluate its potential on the wind energy market.
- Use strategic thinking to evaluate the various targeting options and to choose the appropriate target and positioning.
- Recommend operational actions adapted to the B2B context, in particular with respect to communication and sales arguments.

Capstone case study - Exam case study - B2B marketing - Industrial marketing - Channels - SME-SMI - Market analysis - SWOT - Marketing strategy - New market penetration - Segmentationn - Targeting - Target and positioning - Operational recommendations - Marketing plan - Marketing mix - Selling arguments

Undergraduate and Master students

Manufacture of paints - Varnishes and similar coatings - Printing ink and mastics

- PPT: Solution for presentation (22 slides)
- Case examen (3 h)