As slow fashion gains momentum as a way of producing garments ethically, more and more digital players are harnessing this trend to sell clothes in compliance with these values. This case study investigates the company Made & More, a slow fashion eCommerce firm based in Belgium.
Since its beginning in 2013, it has experienced rapid growth and has benefitted from a successful fund raising strategy, which now allows it to critically expand its operations and gain traction. This case presents its current approach to eCommerce, the tools and strategies it uses and its plans for the future.