For decades, the 8 p.m. television news was a central family ritual in the consumption of information. This model, embodied by traditional media and a linear broadcasting format, is now increasingly being replaced by new ways of accessing news: more direct, instantaneous, and rooted in digital habits. Content now appears on social media feeds, fundamentally transforming how younger generations consume information.
Among the emerging figures of this new media landscape, Hugo Décrypte has established himself as a key reference. At just 28 years old, Hugo Travers, the founder of the channel, embodies both the journalist and the digital content creator. He began in 2015, while a student at Sciences Po, by launching his own YouTube channel. Since then, he has published daily news videos in a deliberately concise, educational, and accessible format, supplemented by short-form content tailored to the styles of TikTok, Instagram, and Snapchat.
Hugo Décrypte's editorial approach specifically targets a connected generation seeking fast, clear, and contextualized information. Each piece of content aims to explain the key issues of a topic, recall major dates and events, and provide an educational lens for interpreting the news. This commitment to clear explanation is accompanied by a distribution strategy aligned with digital consumption habits.
Thanks to his growing influence, Hugo Travers has managed to attract high-profile figures such as Emmanuel Macron, Bill Gates, and Thomas Pesquet, and he interviewed all the candidates in the 2022 French presidential election. His hybrid positioning, at the intersection of journalism and influence, information and personalization, enables him to build a relationship of trust with a young audience often disconnected from traditional media.
Hugo Décrypte thus exemplifies a renewed form of media production: more visual, more personalized, and more aligned with digital practices. This phenomenon reflects a broader transformation of the media landscape, where individuals become personal brands, brands become media outlets, and media evolve into platforms for innovation, driven by independent, agile, and digitally native creators.