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Hugo Décrypte : Reinventing News in the Age of Social Media

KEDGE-MG-028(GB)
Résumé
For decades, the 8 p.m. television news was a central family ritual in the consumption of information. This model, embodied by traditional media and a linear broadcasting format, is now increasingly being replaced by new ways of accessing news: more direct, instantaneous, and rooted in digital habits. Content now appears on social media feeds, fundamentally transforming how younger generations consume information.
Among the emerging figures of this new media landscape, Hugo Décrypte has established himself as a key reference. At just 28 years old, Hugo Travers, the founder of the channel, embodies both the journalist and the digital content creator. He began in 2015, while a student at Sciences Po, by launching his own YouTube channel. Since then, he has published daily news videos in a deliberately concise, educational, and accessible format, supplemented by short-form content tailored to the styles of TikTok, Instagram, and Snapchat.
Hugo Décrypte's editorial approach specifically targets a connected generation seeking fast, clear, and contextualized information. Each piece of content aims to explain the key issues of a topic, recall major dates and events, and provide an educational lens for interpreting the news. This commitment to clear explanation is accompanied by a distribution strategy aligned with digital consumption habits.
Thanks to his growing influence, Hugo Travers has managed to attract high-profile figures such as Emmanuel Macron, Bill Gates, and Thomas Pesquet, and he interviewed all the candidates in the 2022 French presidential election. His hybrid positioning, at the intersection of journalism and influence, information and personalization, enables him to build a relationship of trust with a young audience often disconnected from traditional media.
Hugo Décrypte thus exemplifies a renewed form of media production: more visual, more personalized, and more aligned with digital practices. This phenomenon reflects a broader transformation of the media landscape, where individuals become personal brands, brands become media outlets, and media evolve into platforms for innovation, driven by independent, agile, and digitally native creators.
Objectifs pédagogiques
Analyze a rapidly evolving market (digital news media) and identify key opportunities and threats;
Apply methods of strategic segmentation;
Identify key success factors for each market segment;
Analyze the competitive landscape (strengths and weaknesses of the main players);
Understand the dynamics of a hypercompetitive market;
Evaluate the key resources and competences of an emerging player and assess their contribution to sustainable competitive advantage;
Apply the VRIO framework;
Use D'Aveni's 7S framework to analyze a company's hypercompetitive strategy;
Understand and analyze a case of disruptive innovation;
Formulate strategic hypotheses in an uncertain environment by imagining different development scenarios for Hugo Décrypte;
Develop critical thinking about the transformation of news, digital business models, and trust in the media.
Mots-clés
Disruptive innovation, competences, capabilities, resources, hypercompetition, segmentation, key success factors (KSF), medias, social networks
Public
Business and Engineering Schools
Universities: Bachelor's and Master's level (Year 3, Master 1, Master 2)
MBA and Executive Education
Secteur d'activité
Production of motion pictures for television and television programmes
Caractéristiques particulières
Duration: From 3 to 12 hours depending on the scenario ; Case in several sessions, exam case ; debriefing
2025
Livraison par lien de téléchargement
16
Oui (22 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

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