Langue
Type
Etude de cas
Catégorie
Management Général/Stratégie
Catégorie
Management Général/Stratégie
Free, the case of the French telecoms company: Wanted high value clients
Référence : KEDGE-MG-010(GB)
Résumé
This case is about the strategies in the mobile phone contract market as companies try to increase their share of customers in a saturated and stagnant market. The case describes the telecommunications market and the mobile phone market in France, the Iliad Group and the history of Free, Free Mobile's positioning and history, and the state of the mobile phone contract market today.
Objectifs pédagogiques
- Make students aware of the connection between company strategy and market behaviour.
- Explore the power of consumer behaviour.
- Identify methods to increase specific market segments for a company.
Mots-clés
Strategy - Marketing - Telecoms - Market Behaviour - Market segments - Examen case
Public
Business schools, universities
Further education
Secteur d'activité
Telecoms
Caractéristiques particulières
- Examen case
- PPT: Debriefing (38 slides)
- PPT: Debriefing, with notes for teachers (38 slides)
2020
Livraison par lien de téléchargement
10 avec 12 page(s) annexe(s)
3h00
64 - Postes et télécommunications
