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Explora Project : A strategic vision for sustainable tourism

KEDGE-MG-027(GB)
Résumé
In response to the excesses of mass tourism, which accounts for nearly 8% of global greenhouse gas emissions and contributes to the ecological and social degradation of destinations, Explora Project represents a new path forward for the industry. Founded in 2018 in Annecy, this agency offers nature-based adventures that are low-carbon, flight-free, and strongly educational, aimed at individuals, families, and companies. Since 2020, Explora Project has positioned itself as a mission-driven company, with a clear ambition: to become a committed player in adventure tourism with a positive impact on people and the environment. Its vision is built on three pillars: sustainability, transparency, and commitment. Each trip is designed to reconnect participants with nature while precisely measuring and displaying its carbon footprint. The catalog focuses on European destinations accessible by train and promotes eco-responsible logistics, small group sizes, guides trained in ecological awareness, and locally sourced food. In response to growing demand for more responsible travel, Explora Project offers a concrete and well-structured alternative: adventures accessible to all experience levels. What sets it apart is a model fully designed for low-carbon tourism, a strong educational approach, and a carefully managed growth strategy.
Objectifs pédagogiques
Teamwork: engaging in discussions based on conflicting arguments and reaching a collective stance in situations where there is no clearly right or wrong answer.
Understanding, applying, and evaluating strategic analysis tools.
Identifying and analyzing a company's purpose and how it is translated into concrete actions.
Demonstrating critical thinking: understanding the strengths and limitations of strategic models.
Selecting relevant data to assess strategic issues in an industry and evaluate companies' strategic choices.
Analyzing, understanding, and synthesizing a situation: using data to support arguments.
Formulating hypotheses based on available information in situations of uncertainty.
Mots-clés
Vision, Mission, Values, Corporate Purpose, Business Model, Sustainable Development, Pestel, SWOT, Tourism
Public
Business and Engineering Schools
Universities: Bachelor, Master 1 and Master 2
MBA and Executive Educatio
Secteur d'activité
Travel agency activities
Caractéristiques particulières
Duration: From 3 to 12 hours depending on the scenario ; Case in several sessions, exam case ; debriefing
2025
Livraison par lien de téléchargement
12
Oui (15 pages) - incluse

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
Campus*
* Usage illimité pour un campus sans limite de nombre d'étudiants.

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