This case examines Electric Motion, an Indian pioneer in electric three-wheelers and integrated digital payments, as it plans expansion into Southeast Asia ASEAN. Students explore how the company can adapt its technology, production, and financial-service platform to those new markets, regulatory, infrastructural, and competitive conditions. Accordingly, they design the optimal market-entry, scaling strategy, and the expansion business plan.
The case highlights the interplay of electric mobility and embedded finance, challenging students to decide whether the digital payment solution should remain a core differentiator or serve as a facilitator for hardware.