Expansion of an Electric Mobility with Digital Payment Solution in Southeast Asia

This case examines Electric Motion, an Indian pioneer in electric three-wheelers and integrated digital payments, as it plans expansion into Southeast Asia ASEAN. Students explore how the company can adapt its technology, production, and financial-service platform to those new markets, regulatory, infrastructural, and competitive conditions. Accordingly, they design the optimal market-entry, scaling strategy, and the expansion business plan.
The case highlights the interplay of electric mobility and embedded finance, challenging students to decide whether the digital payment solution should remain a core differentiator or serve as a facilitator for hardware.

Assess regional and local market attractiveness for electric three-wheelers.
Formulate a market-entry strategy, selecting appropriate timing, mode, and partners.
Evaluate regulatory, infrastructure, and competitive challenges, integrating them into decisions.
Recommend products, service and value chain adaptations to fit local consumer needs.
Deciding if the digital payment platform should be a key differentiator or an enabler of vehicle growth.
Assess the potential of additional financial services (microcredit, insurance, fleet management, etc).

International Business, Sustainable Business Development, Emerging Markets, Green Mobility, International Business Development, Southeast Asia expansion (ASEAN), Market Entry Strategy, Ecosystem Integration, Electric Mobility, Electric three-wheelers, Integrated Digital Payment, Financial services platform, Joint Venture / Partnerships, Regulatory and Infrastructure challenges

This case is intended for executives and students at the graduate level.
-      Master's-level students in International Business, Strategy, Sustainability/Green Energy, or Entrepreneurship programs.
-      MBA or Executive Education participants focusing on market entry, innovation in emerging markets, or digital financial services.
-      Advanced undergraduate courses in global strategy, supply chain & operations, or technology management.

Manufacture of motorcycles

Duration: 45 minutes to 4x90 minutes depending on the scenario chosen. Provided: Excel detailed business plan template. Examination case.

Année de la problématique : 2025

Livraison : Livraison par lien de téléchargement

Nombre de pages : 18