Developing the data-driven marketing strategy of Bordeaux Clothing

This case study explores the challenges related to data-driven marketing by the company Bordeaux Clothing. The brand is a brick and mortar that sells organic sustainable clothes for women and men. The brand approaches a data consulting company in search for guidance in launching a data-driven marketing strategy. The central issue revolves around explaining and developing a data-driven marketing strategy that Bordeaux Clothing can employ to transform in a modern company. As the case unfolds, students will analyze the company's status-quo, potential options, and best practice strategies.

The aim of this case study is to evaluate students' understanding of data-driven marketing in modern companies. The objectives are for students to:
- Understand the role of big data in modern companies, their interactions and interfaces with marketing, their main instruments, recent trends and developments
- Evaluate data-driven marketing strategies, their functionalities, and limitations
- Apply data-driven concepts, functionalities, as well as tools for marketing-related purposes
- Create a data-driven process for marketing-driven problems

Data-driven marketing, big data, digital marketing, recommender systems, data management

Graduate and executive students

Retail sale of clothing in specialised stores

Année de la problématique : 2018

Livraison : Livraison par lien de téléchargement

Nombre de pages : 5

Temps d'utilisation : 3h00

Code du secteur d'activité : 52 - Commerce de détail et réparation d'articles domestiques