Cubyn: Logistics solutions for growing e-commerce

With the growing popularity of online stores and delivery companies, e-commerce logistics continues to grow at a rapid rate. It is facing more and more challenges as both e-merchants and customers need enhanced logistics performance. This explains why it is essential to understand and monitor the trends and key players in e-commerce logistics for organizations, particularly Logistics Service Providers (LSPs) and marketplaces who wish to maintain their positions in the world of e-commerce logistics.
Cubyn is an on-demand logistics startup that allows merchants and e-merchants to benefit from access to simple and affordable services and technological solutions to fulfil customer orders placed across different sales channels. This company is at the heart of the challenges of e-commerce and global logistics. It aims to perpetuate its model and develop its business while focusing on the satisfaction of its clients and their customers. In order to do this, it is necessary to study how to define the market and the value propositions to help accelerate growth and conquer new markets. Cubyn must indeed understand its market and the e-commerce environment, both from logistics and technological points of view in order to remain a competitive player.

- To provide an initial overview of the e-commerce situation and fulfilment and logistics activities in this context.
- To guide them while working on a concrete example of an e-commerce Logistics Service Provider (LSP) and understanding its operations.
- To enable them to identify the competitive landscape of the LSP.
- To support learners in the understanding of the stakes of these players; enable learners to understand operational or technological excellence for the coordination of e-commerce flows.
- To make learners aware of the need to define a target and an addressable market to respond to growth and scalability issues.

Logistics Management - E-commerce - Supply Chain - Management;

Management or Business schools, Universities, Executive education; Level: Final year of Bachelors degree or higher.

Logistics

- PPT: Video to project for students (by link); main focus is on discussion questions. Case can be used also for individual evaluation.
- PPT: Débriefing for students (37 slides)
- PPT: Debriefing with comments for trainers

Année de la problématique : 2019

Livraison : Livraison par lien de téléchargement

Nombre de pages : 10 avec 1 page(s) annexe(s)

Temps d'utilisation : plus de 3 heures

Code du secteur d'activité : 63 - Services auxiliaires des transports et agences de voyages