This case is intended for undergraduate- and graduate-level courses on leadership, in a session on crisis management; a strategic management course, in a session on corporate bailouts; an organizational development course, in a session on crisis management; or a family business management course, in a segment on family dynamics and corporate governance.The purpose of the case is to highlight how to effectively manage a business crisis by showing students an exemplar of a mishandled product harm crisis. Appropriate crisis management is a challenge, especially for family firms where the firm's reputation is bound to affect the family's reputation.After working through the case and assignment questions, students will be able to ·recognize the challenges that organizational leaders face during major crisis situations; ·identify the internal and external factors that contribute to a firm's response during a product recall; ·develop a crisis management plan; and ·understand how corporate structure affects crisis management.

crisis management; product recall

Undergraduate/MBA

Manufacturing
Japan
Large