The primary subject matter of this case is SB's globalization. The issues are related to several of the top management team's decision-making points for the company to first globalize and then successfully sustain operations in the global market. After working through the case and assignment questions, students will be able to do the following: ·Analyze globalization as a business growth and expansion strategy (of existing product to new markets). ·Discuss the key drivers of a global competitive strategy. ·Evaluate the major challenges arising in an international market as a result of globalization. ·Discuss global strategic choices and decisions.

Canada; globalization

Undergraduate

Accommodation & Food Services
Canada; Pakistan
Large