Starbucks Corporation: Fighting Racial Bias (Teaching note)

Teaching note - See case 'Starbucks Corporation: Fighting Racial Bias' for full details

This case is intended for both undergraduate- and graduate-level courses on business ethics and corporate governance. After working through the case and assignment questions, students will be able to do the following: ·Explain how to respond to a racial bias crisis situation. ·Analyze the effectiveness of racial bias training. ·Describe different types of implicit bias that may occur in addition to racial bias. ·Critically analyze whether customer-pleasing policies such as open-toilets policies are good for an organization's reputation. ·Describe different routes or strategies organizations can use to enhance diversity.

racial bias; racial bias training; implicit bias; customer-pleasing policies

Undergraduate/MBA

Accommodation & Food Services
United States
Large

Année de la problématique : 2018

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