This case has been designed for use in undergraduate- or graduate-level courses on strategy, sustainability, or entrepreneurship. After working through the case, students with be able to do the following: ·Understand the often invisible, yet critical resource, in the earth's ecology: soil. ·Apply systems thinking to understand the relationship between ecological systems and economic returns. ·Understand the dynamics of more immediate short-term returns over higher long-term returns. ·Understand how to persuade others about issues that are often seen as ideological (e.g. climate change).

agriculture; sustainability

Undergraduate/MBA

Agriculture, Forestry, Fishing and Hunting
Canada
Small