This case can be used in undergraduate- and graduate-level courses on strategic management, public policy and governance, and human resource management. Students will apply strategic management theory to real-world problems and will discuss issues of public policy and governance--particularly, what regulators and policy-makers can do to reduce uncertainties, and whether public policy advocacy can assist indigenous companies in competition with multinational corporations. The case can also be used to explain theoretical positioning frameworks that are useful to start-ups, small and medium-sized enterprises, and local manufacturing companies, and to explore how companies can retain talent in highly competitive markets. After working through the case, students will be able to do the following: ·Describe the various conflicting issues affecting local manufacturing companies in a sector dominated by global giants and experiencing rapid technological advancement. ·Conduct a positioning analysis and suggest various strategic options that a local manufacturing company could adopt to successfully compete with global giants. ·Recommend policy advocacy and regulatory prescriptions to promote indigenous research and development and domestic telecom companies. ·Explain how a domestic company can reduce attrition rates.

regulatory uncertainties; global giants; positioning strategies; local manufacturing

Undergraduate/MBA

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