This case is suited for use in undergraduate courses on strategic marketing or entrepreneurial start-up. After completion of the case and assignment questions, students will be able to: ·Define the composite value-proposition to primary-secondary-tertiary stakeholders. ·Define the key resources and key activities the BSS team is responsible for. ·Identify key partners, the resources they bring and activities they perform. ·Identify most favorable customer segments and relationship requirements. ·Define risk and mitigation, particularly if the financial and HR assessments have not been undertaken.

product launch; brand decisions; product portfolio; apparel industry

Intro/Undergraduate

Educational Services
Canada
Small