P.N. Gadgil Jewellers: Managing a Family Brand (Teaching note)

Teaching note - See case 'P.N. Gadgil Jewellers: Managing a Family Brand' for full details

This case is designed for graduate-, postgraduate-, and executive-level courses related to ownership, management, and operation of a family business. After working through the case and assignment questions, students will be able to, ·discuss the growth of a family business from humble beginnings to a successful global business; ·discuss the challenges involved in professionalizing a family business operation; ·understand the importance of branding and its benefits to the internal and external operations of a family business; and ·analyze the strategic advantages of leveraging the family business brand.

family business; family business brand; professionalization; business strategy

MBA/Postgraduate

Retail Trade
India
Medium

Année de la problématique : 2016

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