This case is suitable for talent management, employer branding, human resource information systems, design thinking and innovation, and management development courses or modules at the postgraduate and management development program levels. After working through the case and assignment questions, students will be able to do the following: Understand how to create a meaningful candidate experience using the design thinking framework to design innovative solutions. Understand the importance of using AI to assist in the development of HR solutions. Learn about the benefits that employee advocacy can provide.

candidate experience; hyper-personalization; Chatbots/AINLP; employee advocacy

MBA/Postgraduate

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