Cas - Nintendo Wii U: Lessons Learned for New Strategic Directions ...

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Nintendo Wii U: Lessons Learned for New Strategic Directions (Teaching note)

Référence :

8B14M166

Langue

Type

Note pédagogique

Catégorie

Management Général/Stratégie

Sous-catégorie

General Management - Strategy

Collection

IVEY Publishing

Auteur(s)

KITTILAKSANAWONG Wiboon, GILLET Gary

Résumé

Teaching note - See case 'Nintendo Wii U: Lessons Learned for New Strategic Directions' for full details

Objectifs pédagogiques

This case is suitable for senior undergraduate and MBA students in courses on strategic management, management of technological innovation, organizational leadership and change management. Its objectives are: ·To enhance creative and critical thinking about management in a dynamic technological and market environment. ·To explain the history and evolution of the video game industry through product innovations and the strategic decisions of incumbents and new entrants.