This case study is designed for undergraduate-, and graduate-level courses in strategic management, change management, and organizational behaviour, as well as courses with a focus on family business management. It concentrates on internal analysis of a company that provides taxation advisory services, drawing on its history, evolution, and strategy. It also examines a professional service company's attempts to use new technologies to enhance its services and processes. After working through the case and assignment questions, students will be able to ·conduct a strategic analysis and internal assessment of an organization; ·identify and evaluate the capabilities of a firm; ·develop solutions to tackle challenges that a company faces; and ·understand the impact of a company's history on current strategic management, especially in regard to the development and introduction of new digital technologies.

decision-making; imprints; logic

Undergraduate/MBA

Professional, Scientific, and Technical Services
Austria
Small