This case is suitable for use in an introductory marketing course at the undergraduate level. The case focuses on marketing strategies, qualitative and quantitative analyses, the importance of differentiation in a highly saturated market, and international growth. After completion of this case, students will be able to ·develop insights into Tanzania's tourism industry and the major role it plays in the country's economic development; ·conduct a qualitative analysis to determine the best ways to improve international growth; ·assess the opportunities that exist for companies within this industry; ·conduct a quantitative analysis to develop a marketing plan that will effectively grow the business; ·determine the company's capabilities and feasibility of the marketing options; and ·optimize a company's service offerings while working within its capabilities.

tourism; diversification; differentiation

Intro/Undergraduate

Other Services
Tanzania
Small