This case is meant for classes that address the topic of social and sustainable venturing. It can work in both undergraduate- and graduate-level courses on social and sustainable entrepreneurship. The case outlines the history and emergence of a sustainable social venture and articulates the challenges such an organization faces in the context of an emerging economy. After working through the case and assignment questions, students will be able to do the following: ·Identify the tensions social and sustainable entrepreneurs face as they seek to establish new ventures. ·Explain the importance of the mission, values, and purpose of a social and sustainable venture, and explain how each is linked to the organization's value proposition. ·Describe the United Nations Sustainable Development Goals. ·Recommend a strategy to ensure the future of a sustainable social venture. ·Outline the challenges for an existing sustainable social venture to manage the present while preparing for future success.

social enterprises; sustainable venturing; tourism

Undergraduate/MBA

Arts, Entertainment, Sports and Recreation
United Kingdom; Vietnam
Small