Dolce & Gabbana: Racism, Stereotypes, or Being Funny? (Teaching note)

Teaching note - See case 'Dolce & Gabbana: Racism, Stereotypes, or Being Funny?' for full details

This case can be used for undergraduate- and graduate-level courses on organizational behaviour, marketing and advertising, or cross-cultural management. After working through the case and assignment questions, students will be able to do the following: ·Explain why it is important for business leaders to be culturally sensitive in their marketing campaigns geared toward foreign markets. ·Define the concept of cultural intelligence, and identify the skills and actions needed to develop cultural intelligence. ·Explain how organizations should manage accusations of racism and cultural insensitivity to regain their reputation.

racism; cultural intelligence

Undergraduate/MBA

Retail Trade
China
Large

Année de la problématique : 2018

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