This case serves as an introduction to segment reporting in an undergraduate managerial accounting course. After completion of this case, students will be able to do the following: ·Complete an industry, competitive, consumer, and corporate analysis. ·Perform a sub-unit evaluation to understand the costs affiliated with each segment. ·Make appropriate recommendations to achieve the business goals of the company's president.

bridal salon; segment reporting; allocation; retail; competitive landscape analysis; corporate size-up

Intro/Undergraduate

Retail Trade
Canada
Small