This case was written to place students directly into the role of an organization facing an ethical situation and gives students a chance to develop their analytical, communication and decision making skills to evaluate the current situation and provide a solution. Students will have the opportunity to consider what are ethical business practices and to explore how non-government organizations use creative and innovative methods to pressure large businesses into making changes. Students will also explore how technology and social media are changing the methods of communication for business and consumers in the marketplace.

Ethical Issues; Social Media; Online Retail; Non-Profit Organizations; Management Communication, Fashion Industry