This case is suitable for graduate- and undergraduate-level courses on e-commerce, sharing economies, and digital business models, particularly for businesses in China and Asia. After working through the case and assignment questions, students will be able to do the following: ·Identify the key success factors of digital entrepreneurship in China. ·Explain the advantages and disadvantages of a consumer-to-business-to-consumer model. ·Describe key concepts related to digital strategies. ·Explain how start-ups can develop and leverage competitive advantages.

sharing economy; digital transformation; digital disruption; entrepreneurship; urban planning

MBA/Postgraduate

Real Estate and Rental and Leasing
Medium