This case examines a series of market-creating blue ocean strategic moves that have led NVIDIA to become one of the most valuable companies in the world. By introducing its Graphics Processing Unit (GPU) in 1999, NVIDIA redefined graphics and sparked the growth of the PC gaming market. By introducing a General-Purpose GPU (GPGPU) programming model and opening up parallel processing capabilities of their GPUs to a broad range of compute-intensive applications in 2006, it created a new uncontested market of accelerated computing. And in 2016, NVIDIA's AI Supercomputer-in-a-Box brought supercomputer like processing capabilities to buyers at a fraction of the cost, paving the way for the emergence and growth of modern AI. The case focuses not on NVIDIA itself but on its strategic moves to show how specific sets of managerial actions and decisions taken for key business launches can result in superior or poor performance for an organization like NVIDIA. The case shows how a company can achieve sustained high growth, despite its initial business failure, not by focusing on the needs of the existing customers of the industry but by understanding noncustomers and transforming them into customers through market-creating blue ocean strategic moves.