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FC Barcelona's Barça Innovation Hub Goes Global (A&B) (Teaching note)

Référence :
6583(TN)(A&B)
Langue
Anglais
Type
Note pédagogique
Catégorie
Management Général/Stratégie
Sous-catégorie
Strategy
Collection
INSEAD
Auteur(s)
MONTEIRO L. Felipe, CARRICK Anne-Marie, DAVIES John
Résumé
The case study traces the development of FC Barcelona's Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence. The case considers FC Barcelona's competitive environment and its approach to digital disruption (of broadcasting, player performance, fan engagement), the professionalization of football, and the "ambidexterity" of club strategy. https://publishing.insead.edu/...
Objectifs pédagogiques
To assess the role of the following in the globalisation of FC Barcelona's Innovation Hub:
a) The professionalisation of football: sports science and player performance analysis; integrated player nutrition, health and wellness; in-play analytics; technology-enabled matchday and training optimisation; commercialisation of clubs as multinational brands.
b) Digital disruption: leveraging big data to understand and predict fans; applying CRM strategies to football fans; clubs as entertainment providers.
c) Evolution of the sports arena - stadiums as 'theme parks' and economic hubs.
d) The importance of fans in emerging markets.
Mots-clés
global open innovation; globalization sports; football; Spain; sport; healthcare; digitalisation; fan engagement; media; social impact; nutrition; Barcelona FC;
Secteur d'activité
Sports; Health, Wellness and Fitness;
Année de la problématique :
2020
Livraison :
Livraison par lien de téléchargement
Nombre de pages :
31 avec 3 page(s) annexe(s)

Montant :
Adhérents : 5,10 € HT / Non adhérent : 5,50 € HT
Licence :
Licence à l'unité*
* Usage unique limité à une session. Prix par étudiant formé. Licence à renouveler pour chaque nouvelle session.
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** L'achat de la note pédagogique est indissociable de l'achat de l'énoncé du cas.

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