Ugie Salmon & Jambon de Bayonne: There is no smoke without fire!

A well-known food company is faced with a dreadful rumor which could very quickly put it in a most difficult situation...
How will each of the crisis unit teams in Ugie Salmon Fishing and the Jambon de Bayonne Consortium handle this emergency?

Knowing:
- Organizing a team response in a crisis situation.
- Constructing a crisis communication strategy.
- Dealing with a rumor and different belief systems.
Knowing how to:
- Set up a crisis team.
- Assess a crisis situation calmly and objectively.
- Draft a crisis communication plan including an information search and a detailed analysis of the stakeholders.
- React to a rumor.
Knowing how to behave:
- Avoid the classic pitfalls when confronted with a rumor.
- Manage a team in a crisis situation.

Information attack - Gossip - Buzz - Hoax - Crisis communication - Crisis management -Conspiracy - Information cycle - Disinformation - Company diagnostic - E-reputation - False rumor - Information war - Image - Influence - Competitive intelligence - Low-cost - Team management - Methodology / Information research strategy - Stakeholders - Fear - Communication plan - Prejudice - Decision-making process - Propaganda - Reputation - Risk - Rumor - Air transport sector - Strategy - SWOT - Information watch

Business Schools, University Business and Management Faculties, Engineering Schools, Military Training Schools; Two year University Vocational Degrees/Diplomas, Bachelor and Master Degrees in Business/Management, Master of Business Administration (MBA); Post-experience Education, Professional Training Seminars; Courses in Corporate Strategy, Competitive Intelligence, Crisis Communication.

Agri-food

- PPT (2): debriefing (37 slides) and a Powerpoint on rumor phenomenon (20 slides)

Année de la problématique : 2017

Livraison : Livraison par lien de téléchargement

Nombre de pages : 6

Temps d'utilisation : plus de 3 heures (3h to 6h)

Code du secteur d'activité : 15 - Industries alimentaires