The Economics of AMAZON *

* This case won the Economics, Politics and Business Environment category at The Case Centre Awards and Competitions 2016

This case explores the microeconomic determinants of Amazon's success as well as the market forces that can potentially undermine the firm's development in the future. So far, Amazon's ever-changing business model has allowed the company to continuously adapt to new market dynamics and new business realities. Whether this will be the case in the future depends on Amazon's ability to adapt to new competitive challenges and to clear current and future regulatory hurdles.

This case is designed for a typical MBA/EMBA Managerial Economics class and to help its participants understand what a meaningful microeconomic analysis of a firm and of an industry can mean. The case looks to apply various microeconomic concepts, such as "markets," "creative destruction," and "competition," to a real-life case.

Managerial Economics, Microeconomics, Creative Destruction, Amazon, Alibaba, GAFA, Too Big to Fail, Antitrust, New Entrant, Competition Policy, Wal-Mart

MBA and EMBA. Exposure to basic microeconomic competitive analysis.

Retail

Année de la problématique : 2014

Livraison : Livraison par lien de téléchargement

Nombre de pages : 12