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Nespresso France: Encapsulating Sustainability

As its single-serve coffee system grows in popularity, Nespresso France is under pressure from the media and environment-conscious opinion leaders to address the problem posed by its disposable aluminium capsules. Options range from ignoring the problem to sponsoring a nationwide recycling program that will handle all the metals consumers throw away. What should Nespresso do ?
Case with an exclusive interview of Arnaud Deschamps, CEO of Nespresso France. (11 mn Video)
Objectifs pédagogiques
- Understand link between sustainability and strategy, especially preserving corporate reputation and the "license to operate".
- Discuss tension between short- and long-term goals in corporate strategy.
- Understand different goals and decision-making approaches of different stakeholders.
Strategy - Corporate reputation - Corporate Social Responsibility (CSR) - Sustainability - Crisis Management - Ethical Decision Making
MBA, Executive MBA and Executive Education participants. Can also be used by MSc. students.
Requires notions of management accounting, consumer marketing, and a familiarity with basic strategy concepts.
Secteur d'activité
Consumer Goods / Beverages / Coffee
Caractéristiques particulières
- VIDEO : 11-minute video interview of Arnaud Deschamps, CEO of Nespresso France, who explains what Nespresso did and why.
Livraison par lien de téléchargement
7 avec 5 page(s) annexe(s)
15 - Industries alimentaires
Oui (11 pages) - incluse

Adhérents : 470,00 € HT / Non adhérent : 940,00 € HT
* Usage illimité pour un campus sans limite de nombre d'étudiants.