Nespresso France: Encapsulating Sustainability

As its single-serve coffee system grows in popularity, Nespresso France is under pressure from the media and environment-conscious opinion leaders to address the problem posed by its disposable aluminium capsules. Options range from ignoring the problem to sponsoring a nationwide recycling program that will handle all the metals consumers throw away. What should Nespresso do ?
Case with an exclusive interview of Arnaud Deschamps, CEO of Nespresso France. (11 mn Video)

- Understand link between sustainability and strategy, especially preserving corporate reputation and the "license to operate".
- Discuss tension between short- and long-term goals in corporate strategy.
- Understand different goals and decision-making approaches of different stakeholders.

Strategy - Corporate reputation - Corporate Social Responsibility (CSR) - Sustainability - Crisis Management - Ethical Decision Making

MBA, Executive MBA and Executive Education participants. Can also be used by MSc. students.
Requires notions of management accounting, consumer marketing, and a familiarity with basic strategy concepts.

Consumer Goods / Beverages / Coffee

- VIDEO : 11-minute video interview of Arnaud Deschamps, CEO of Nespresso France, who explains what Nespresso did and why.

Année de la problématique : 2009

Livraison : Livraison par lien de téléchargement

Nombre de pages : 7 avec 5 page(s) annexe(s)

Temps d'utilisation : 3h00

Code du secteur d'activité : 15 - Industries alimentaires