Inova Urbis: Slum Upgrading in Brazil

This is a case study about Inova Urbis, a social business startup established in 2014 that helps residents in Brazilian slums who want to improve their housing conditions by offering them free renovation plans adapted to individual needs, assistance when purchasing construction materials, and recommendation of qualified builders.
There are four main key takeaways. First, housing renovation in Brazilian slums has huge market potential. Second, low-cost is key to answer renovation demand of dwellers in slums; Inova Urbis has built a hybrid business model relying on partnerships to realize its value proposition of low cost renovation. Third, tight multilateral partnerships between social business, for-profit enterprises and universities have benefited all participants in this case, and the fact that these collaborations are hard to replicate has created barriers of entry to the market. Fourth, apart from reinvesting in its own growth, social businesses can use its profits to incentivize investors and employees to obtain more funding and productivity.

- Discuss the viability of a startup doing social business in slums.
- Discuss the partnerships that a social business can build in order to maximize external support, and to create values for all parties.
- Find ways to balance financial profits and social impact for a social business.
- Construct a sustainable business model for a start-up working in disadvantaged communities.

Social enterprise - Favelas - Social business model - Partnerships - Sustainability

All audiences with a focus on master graduate and MBA, and executive MBA.

Social services, Real estate renovation services, Home improvement, Self-service and Sales assisted services

- PPT: debriefing (32 slides)
- VIDEOS (3) : Favelas in Rio de Janeiro; Rocinha Tour; Institutional video made by Inova Urbis

Année de la problématique : 2018

Livraison : Livraison par lien de téléchargement

Nombre de pages : 17 avec 8 page(s) annexe(s)

Temps d'utilisation : 3h00 (2 to 3 hours )

Code du secteur d'activité : 45 - Construction, BTP