Rechercher un cas : 0 résultats

ESSILOR's Base of the Pyramid Strategy in India

In 2008, ESSILOR, the world leader in ophthalmic lenses with ¤3bn sales, has been implementing in India. ESSILOR mobile optical shops visit poor villages in rural India, in order to prescribe and sell corrective spectacles at very low prices (around 175 rupees or ¤3) to people suffering from visual disorders. ESSILOR does not view this project as a charity but as a potentially profitable business. Prices, as low as they are, must cover both production and distribution costs. In the longer term, ESSILOR also aims at capturing a strong position in a potentially huge market which, up to now, has been deemed insolvent...
Objectifs pédagogiques
Formulate recommendations to ESSILOR on whether and how to grow its Indian BOP initiative into a fully-fledged business,
- Would you advise ESSILOR to scale up the operation, to what extent, at what pace, through which means,
- Would you advise ESSILOR corporate headquarters to support the project,
- If you were an ESSILOR shareholder, how would you assess the project.
Synthese case - Corporate social responsibility - Base/Bottom of the Pyramid - Sustainable development - Emerging markets - Ethics - Stakeholders.
MBA, Master in Management
Secteur d'activité
Optical sector
Caractéristiques particulières
The debriefing timing is around 1 hour and 30 minutes. This case has been realized with the collaboration of ESSILOR Company. The case pack contains the following elements: a "paper" case describing Essilor's BOP strategy in India; a company video presenting the organization of eye care camps in partnership with Sankara Nethralaya. This video features Jayanth Bhuvaraghan, managing director of Essilor India, who has since then been promoted to head of Essilor Asia; an Excel model computing all the data presented in the appendix 1 of the case. This model makes it possible to simulate the economics of Essilor's BOP project under different hypotheses.
A French version is also available.
Livraison par lien de téléchargement + DVD par voie postale
Oui (16 pages) - incluse

Adhérents : 470,00 € HT / Non adhérent : 940,00 € HT
* Usage illimité pour un campus sans limite de nombre d'étudiants.

Produits pédagogiques liés ...