ANTALIS-MAP (A): Merging to Manage Market Turbulence

Antalis is a company working as a major player in the B-to-B distribution in Europe. In 2007, Antalis took control over its competitor MAP to become #1 in the paper distribution industry. This key strategic move allows it to expand its geographical coverage, rationalize its warehouse and distribution network, and benefit from economies of scale. In a mature industry, and knowing a steady decline in demand, this acquisition demonstrates the benefit of a strategy focused on the size and complementarity of activities. It prepares the company Antalis better than its direct competitors in the industry knowing turbulence since.

Competitive environment in a B-to-B distribution industry; Strengths and weaknesses of vertical integration; Size effects related to the acquisition of a competitor; Economies of scale and synergies from the acquisition; Winning strategy in a mature industry.

Competitive analysis - Mature market - Consolidation - Merger & Acquisition - Synergies - Cost cutting

Master and MBA levels, Executive education

Wholesale Trade

The Antalis-MAP (A) is a business case dedicated to the strategic acquisition of a competitor to become #1 in Europe. The Antalis-MAP business case (B) deals with the post-acquisition management: the takeover, reorganization, new structures, and cultural diagnosis.
The video is in French language subtitled in English.
A French version of this case is also available.

Année de la problématique : 2011

Livraison : Livraison par lien de téléchargement + DVD par voie postale

Nombre de pages : 30