Leadership theory suggests CEOs should focus on high-level issues such as strategy and resource allocation. These authors challenge this conventional wisdom by spotlighting CEOs who dive deep into day-to-day execution rather than hovering at the strategic level. By exploring best practices at Amazon, Danaher, RELX, and Toyota, they argue that top-performing companies thrive because of leaders who actively shape how work gets done. These CEOs-Jeff Bezos, Larry Culp, Erik Engstrom, and Eiji Toyoda-have rejected the hands-off model in favor of modeling behaviors and teaching frontline teams. Their approach isn't micromanagement; it's a disciplined, system-building style that fosters autonomy, clarity, and continuous improvement. The authors distill five principles that define this leadership: obsessing over customer-value metrics, designing work processes, making decisions through experimentation, teaching tool kits, and embedding a culture of relentless improvement. This article illustrates how the CEO role can be redefined in a way that makes depth, presence, and operational fluency become sources of enduring competitive advantage.