Volvic The New Equation

Volvic's marketing team contemplates CRM (cause related marketing) as a possible brand lever for this half a century old bottled mineral water brand. The case presents the market situation, consumers' trends, etc. An exhaustive set of criteria / issues to consider for selecting a CRM initiative is provide to the participants who then are asked to build a CRM initiative.

CSR; Cause Related Marketing; Marketing; Stakeholder; France; Water; Beverage Industry; Trust; Social Responsability

Année de la problématique : 2009

Livraison : Livraison par lien de téléchargement

Nombre de pages : 13