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MSF France: Mission, Values and Fundraising

Médecins Sans Frontières (MSF) was founded in 1971 in Paris and is now one of the world's largest and most famous emergency medical humanitarian organization. The case focuses on MSF France's fundraising strategy. It aims at exploring how MSF has been able, over the years, to sustain large amounts of resources without giving up on its freedom of speech and independence.
The case engages students to reflect upon a real-life situation where MSF France had to decide whether or not to accept an exceptional fundraising opportunity, when the fundraising department team received a proposal from the ZT Production society. They brought together a group of around thirty renowned gamers from all types of online games for a 50-hour streaming marathon to raise funds for a charity. Students will analyze the pros and cons for MSF to accept the Z Event's proposal, and decide. They will include this decision in broader considerations concerning the main challenges faced by the fundraising department and the best strategy to adopt in the following years.
Objectifs pédagogiques
Discover how a well-established NGO can adapt to a changing society without compromising its mission's sustainability. Understand how a philanthropic business model works and learn about the different existing fundraising methods.Identify the different dimensions to consider when establishing a fundraising strategy. Learn how to respond to new opportunities in order to maximize their impact.
philanthropy, fundraising, social innovation, marketing strategy, management of non-profit organizations, philanthropic business model
Bachelor or master students in management, nonprofit management, public policy or international relations.
Secteur d'activité
Humanitarian aid
Livraison par lien de téléchargement
21 avec 7 page(s) annexe(s)

Adhérents : 360,00 € HT / Non adhérent : 720,00 € HT
* Usage illimité pour un campus sans limite de nombre d'étudiants.