Giving a new lease of life to a major music festival: The Belfort EUROCKEENNES (Teaching Note)

Teaching Note. See Case "Giving a new lease of life to a major music festival:
The Belfort Eurockéennes" for full details.

This case gives students the opportunity to discover what is going on "behind the scenes" of a great contemporary music festival. It addresses issues of strategy and development with an example of an organization that has a great reputation and a significant sympathy capital, especially among young people.
The case can be used in courses and lessons on:
o Philanthropy / sponsorship / fundraising
o The management of associations / non-profit organizations
o The Cultural Management

Association, festival, modern music, strategy, fundraising, corporate patronage. Corporate funding, corporate sponsoring, rock music, pop music, managing a rock festival, vision, festival strategy, festival organisation, financial strategy, purpose, regional development and music, the environment, green issues, sustainable development

Initial and continuing education students interested in the associations and other organizations resorting to fundraising.

Culture

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Nombre de pages : 10