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Giving a new lease of life to a major music festival: The Belfort EUROCKEENNES (Teaching Note)

ESSEC-G-144-TN1
Résumé
Teaching Note. See Case "Giving a new lease of life to a major music festival:
The Belfort Eurockéennes" for full details.
Objectifs pédagogiques
This case gives students the opportunity to discover what is going on "behind the scenes" of a great contemporary music festival. It addresses issues of strategy and development with an example of an organization that has a great reputation and a significant sympathy capital, especially among young people.
The case can be used in courses and lessons on:
o Philanthropy / sponsorship / fundraising
o The management of associations / non-profit organizations
o The Cultural Management
Mots-clés
Association, festival, modern music, strategy, fundraising, corporate patronage. Corporate funding, corporate sponsoring, rock music, pop music, managing a rock festival, vision, festival strategy, festival organisation, financial strategy, purpose, regional development and music, the environment, green issues, sustainable development
Public
Initial and continuing education students interested in the associations and other organizations resorting to fundraising.
Secteur d'activité
Culture
Livraison par lien de téléchargement
10

Adhérents : 5,10 € HT / Non adhérent : 5,50 € HT
Licence à l'unité*
* Usage unique limité à une session. Prix par étudiant formé. Licence à renouveler pour chaque nouvelle session.
** L'achat de la note pédagogique est indissociable de l'achat de l'énoncé du cas.

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