Langue
Type
Etude de cas
Catégorie
Management Général/Stratégie
Sous-catégorie
Politique générale et stratégie
Catégorie
Management Général/Stratégie
From Scripts to Screens: PRIYA ENTERTAINMENTS in East India
Référence : ESSEC-G-146-1
Résumé
Arijit Dutta is the third generation owner of Priya Entertainments, a major player in the film industry of West Bengal in Eastern India. Dutta needs to bring his rural cinemas back to profitability and solve what he identifies as the "exhibition crisis in the districts of Bengal".
Objectifs pédagogiques
This case can be taught in the "business strategy" module of a capstone strategic management course or a international business course illustrating the issues about managing business in India.
Mots-clés
Film Industry, India Rural Areas, Cinema Exhibition Crisis, Competition, New Entrants
Public
Students in strategic management or international business
Secteur d'activité
Entertainments
2013
Livraison par lien de téléchargement
26 avec 9 page(s) annexe(s)
