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From All-Inclusive to User-Pay through Design Thinking: The case of Sodexo Energy & Resources in Australia

ESSEC-G-198-1
Résumé
In March 2016, while Sodexo Energy & Resources ("Sodexo E&R") was celebrating the signature of a historic contract, the Senior Vice President Marketing ("SVP Marketing") for Sodexo's E&R Global Division realized that it was only the first step of a tumultuous road. This contract rewarded a sustained and shared effort from Sodexo's and Rio Tinto's staffs. The major issue at stake was to cope with Rio Tinto's demanding expectations following the crisis it was undergoing. But in order to fulfill its substantial commitments, Sodexo had to adapt swiftly its business model. To do so, SVP Marketing knew that Sodexo would need external help to develop new skills.
Objectifs pédagogiques
This case study can serve for teaching in the "business strategy" module of a strategic management course. By exploring the innovative approach of Design Thinking to tackle a shift in business model, the case can illustrate the course Innovation Process Management.
Mots-clés
Design thinking - Service - Innovation - Business model - Management - Facility management - Australia
Public
Etudiants en gestion (licences, BBA, Master en Management, MBA...)
Secteur d'activité
Food services and facility management
2016
Livraison par lien de téléchargement
20 avec 10 page(s) annexe(s)
3h00
Oui (6 pages) - à acheter séparément

Adhérents : 5,10 € HT / Non adhérent : 5,50 € HT
Licence à l'unité*
* Usage unique limité à une session. Prix par étudiant formé. Licence à renouveler pour chaque nouvelle session.

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