Case A "Internal disruption in the automotive industry" details the genesis of a new vehicle in the automotive industry. The setting where the vehicle was developed is the PSA Group (now part of Stellantis), in France, starting in 2016. While the new vehicle, the Citroën AMI, is not a car, but a quadricycle, it was launched with the particular objective to disrupt and test the limits of processes used in new vehicle development. The case introduces the careers of several of the people and their organizational units involved in this process, as well as the process and challenges itself. Finally, the case develops towards the question of how the protagonists in the case can organize the disruptive project within PSA. Whereas Case A is mostly focused on the processes involved in developing the Citroen AMI as a product, Case B "Inventing new company and customer journeys" is more focused on the downstream processes involved in selling and distributing the vehicle. Carlos Tavares, the then CEO of PSA, insisted that the vehicle be sold exclusively online, for which PSA did not have any capabilities yet. As in case A, this innovation is used to introduce the reader to the normal sales and distribution process in the automotive industry, to then introduce the challenges encountered when innovating these processes. The Citroën AMI team also realized that the targeted customers were unlikely to be coming to dealerships, so they negotiated a deal with an electronics retailer. The case shows how the Citroen AMI became a success beyond expectations, and how Vincent Cobée, Citroen AMI CEO, wonders what can be learned about Citroen AMI that can be of use to future projects.